Lloyds The M Word — Concept
In a Nutshell
As part of a UK wide campaign, Lloyds Banking Group were looking to launch a digital hub to host all their 'M Word’ content. I produced a proposal with supporting concepts, to help Lloyds understand the value of considering the entire content ecosystem and media opportunities, before creating a stand-alone website—using atomic design principles to push the right content, to the right people, in the right channels at the right time.
Challenge
Help people in the UK to be aware of the challenges that exist due to a cultural unwillingness to talking about money.
Solution
A digital-first content repository that uses existing channels to frame the money problems that occur due to lack of conversations, and offering relevant advice and support in helping resolve issues before they arise.
