I have been designing digital experiences for some pretty recognisable names — mostly apps, websites, and campaigns for startups, FS, B2B, charities, luxury, and tech brands — since 2007. Working alongside the super talented people at AKQA, Wunderman Thompson, Mirum, Brilliant Basics & Jaywing.
Recently, I switched things up and shifted to the business side of agency life. This has refocused my effort on ensuring clients are set up for success with the right team, strategy, operating and commercial models, and above all, the highest standards of creative excellence.
Craft
Designer
A designer first and foremost, but never want to be siloed into a single part of the design process.
SpectrumLove the full spectrum of design, from identifying user needs, to defining and developing the final product.
InterfacesPassion for seeing stunning interfaces comes to life (and getting my hands dirty in UI design).
SystemsThinking in design systems before even picking up a pen. Atomic design is a mindset and modularity is key to innovation.
Capability
Presentation
Moving a room is exciting. Talking to clients and customers in any environment.
TechnologyUnderstand the latest technology designs are built on, working closely with devs to bring ideas to life
ArchitectureFlesh out a sitemap and smart IA, working along side a speciaist architects.
ResearchHungry for insight that drives strategy centred in benefits to humanity.
Culture
People
Attract top talent and make them want to stick around - while inspiring them to do the best work of their careers
TeamsThe next big idea is only as good as the team that turns it into a desirable end product
BehaviourCompany culture, values and behaviours really do make a difference, and are the backbone to an organisation.
LeadershipAny success is downn to the success of those around you. Leadership is earned, not given.
Process
Workshops
Experienced in running workshops with C-suite execs and large groups from multiple organisations.
HumanFoundations and processes widely based on human-centred and design thinking principles.
LearningSeeing so many different types of user research and unexpected insights, the only thing we know, is that we know nothing.
InsightDo not start working on a project or brief without knowing at least one human insight.
Featured brands
Background
It’s always been a design thing. Born from a love for graphic design — Bauhaus, Rams, and Bass, the influence of digital made user experience and product design a natural transition. Never comfortable and always open to change.
Read my thoughts.
Principles
Make something that matters.
Good design comes from believing in something and having the determination and integrity to make people believe it too. There are four key principles that drive my approach to design:
Take risks
— Nothing will ever be better unless we get uncomfortable
Trust others
— A product is more than the sum of it's parts. Together we achieve far more
Slow down
— Technology is moving ever faster. Take time to make better decisions and we might keep up
Let it go
— Don't be precious. If you've tried your best and it ain't happening, it's time to move on
Inspiration