Innova

In a Nutshell

Off the back of a pitch to a well known UK health & beauty brand, healthcare innovation consultant and entrepreneur, Shoshana Bloom, engaged Mirum with an idea she had for a new app based service aimed at reducing wasted time, effort and money due to lack of adherence. I designed the app experience and user interface, helping Shoshana push for an initial round of funding and sell the product and overall service proposition to VC’s.

Challenge

Reduce the £1bn wasted in NHS funds every year due to medication non-adherence.

That’s 33m per day, and just under £2k every minute needlessly lost because patients simply forget to take their pills or have concerns about side-effects.